One of the interesting new features that online distribution (and activation) of games bring to players is the ability to fully test a retail game before buying it. By having access to the full game, the player can not only test its complete feature set, but also have contact with the same online community he’d meet when purchasing it.

The catch, however, is that the player is only allowed to play the game for a certain number of days – the test version ceases to work after the trial date has passed. From what I know, Steam was the first major distribution channel that tried something like this, and now, making certain games available for free during a few days is becoming increasingly usual on that system. What impact does the free trial period have on the online presence of certain games? Valve’s World War 2 game Day of Defeat:Source has already been through two such trials, and here’s how it has worked for them.

Day of Defeat:Source was the new version of Day of Defeat, a popular Half-life 1 mod. The difference was that DoD:S was a retail version that must be bought, and even though it’s still technically a Half-life 2 mod, it’s considered a full game on practice.

The initial release was pretty good and the game managed to gather good attention, even though the player base did suffer some major (and uncommon) drop over the following month.

On February 2006, the game saw its first free weekend. Still something a bit new, the initial reaction was good, and the game managed to achieve online popularity for a while, going back to the amount of online players it had reached on release.

It’s hard to determine how much of that actually turned out to be from new sales – it could be that many players that had already bought the game decided to go back playing it because of the sudden increase in the number of online players – but the game managed to get an actual increase of 40% in its online presence, so apparently this small free weekend did work pretty fine for them.

On July 2006 they did another free weekend, and while the residual increase in online presence wasn’t as good as the previous one – around 15% at best, I’d say – they did manage to top their previous records of average number of players online.

Judging by the graphs, having free weekends seem to have worked for them as small steps toward increasing the number of online players; apart from the free trials, the game’s online popularity has been slowly increasing, and maybe that’s also a sign of the success of free trials, as players who haven’t purchased the game right after the free weekend can always come back and do it since they know how the full game already feels like. Because of that, I think free trials can be considered a success, at least on online penetration; the only ones who know how much commercial success that turned out to be are the developers themselves.

Free trials aren’t as doable as having demo releases, though. You can’t have too many of them (and specially not at the same time) or else they become trivial, and since they depend on the developer’s will to do so, the player can’t just expect to have them any time he wants to try a new game; specially for that reason, they will never replace demos. They do, however, serve as a much better sample of what a player can expect from multiplayer games, since he’s able to test the game on its original environment: using the original (and patched) executable, without being restricted to just a few maps, weapons, or gametypes, and without having to deal with players that are as new to the game as them.

And finally, other games have been through free trials over Steam as well; Tripwire Interactive’s World War 2 title Red Orchestra is one of such games, and it will have another shot at it in just a couple of weeks. So wait for a follow up soon.

Edit: There’s a nice follow-up discussion on the Day of Defeat forums.

This entry was posted Sunday, December 3rd, 2006 at 4:33 pm and is filed under Analysis. Both comments and pings are currently closed.